WELCOME TO
VITESCO TECHNOLOGIES

On our brand portal you can get acquainted with the basics of Vitesco Technologies: What does our name mean? How do we present ourselves? What are the principles by which we act? What does our brand stand for? And how can we bring it to life in our daily work?

If you would like to dive into the brand world beyond these basics, you will find detailed corporate design guidelines and many other elements for internal and external communication in the download area of this page.

Brand

OUR BRAND VALUES

With our brand we want to address to the heart and the brain of our stakeholders. That is why we use our brand to define how customers should experience the interaction with us and which benefits we can offer. Thus our brand answers the question why one should choose us and not our competitors.

vitesco-passionate

PASSIONATE

The future of clean air is in our hands. We take this responsibility and lead the way to electrification and electromobility with full commitment and with a clear goal. With our products, we have the unique opportunity to make a valuable contribution to our society and environment.
We are passionately committed to drive technologies that help make the air cleaner.

PARTNERING

We are the best partner for our customers. We listen and adapt to the needs of our customers and we are there when they need us to solve problems fast and efficiently. Our success is the success of our customers. Together with our customers we achieve goals more quickly. One can always rely on us.
We are partners in integrated and scalable drive solutions.

vitesco-partnering
vitesco-pioneering

PIONEERING

We think ahead. We combine decades of technological experience, curiosity, innovative power and highest levels of quality standards with the courage to shape new paths. Together with our customers, we create the future of propulsion.
We set benchmarks.

Why should customers buy us?
Passionate – Partnering – Pioneering. The essence of our brand values results in one sentence, that expresses what makes us special and why Vitesco Technologies is the best choice for our customers.

Powering the future together.

OUR CREDO

To make the brand come to live, we have to integrate it in our daily thinking, feeling and acting. Here, our brand values guide our way. They form guidelines with the help of those everyone of us can contribute to the success – our brand credo.

Passionate

  • We fulfill our responsibility for the environment and society. Sustainability is our first priority; waste does not exist with us.
  • Our passion for powertrains, electrification and electromobility is contagious. We do not hide for our company and our abilities.
  • We work purposefully and committed towards our goals. We do not lose our focus.

Partnering

  • We listen and adapt to the needs of our customers. We are not lone fighters and are not prescriptive.
  • We are there when our customers need us. Challenges motivate us and do not discourage us.
  • We solve our customers’ problems fast and efficiently. We seek and find answers and do not lose ourselves in excuses.

Pioneering

  • We are constantly and actively developing ourselves and our technologies. We challenge the familiar and established and constantly develop our products and services.
  • Highest quality standards are the basis of all our activities. There are no excuses.
  • We actively shape the future of propulsion with the courage to go new ways and put ideas into action.
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Design Elements

OUR BRAND SYMBOL

As an essential component of our visual identity, the brand symbol is used in a whole host of ways. Its shape is identical to the ‘V’ of the logo.

The “V” is always placed against white or a pale, colourless background. The only exception is the “V” in montages.

VITESCO Brandmark

OUR COLOURS

Our Image is composed of four colors, which are used in different weights.

Each colour represents particular values:
Brand White: purity, objectivity, technology
Brand Yellow: energy, dynamic, activation
Brand Red: passion, warmth, humanity
Brand Grey: technical grounding, counterpart

Brand colour
Brand Yellow

CMYK 10/0/100/0
PANTONE 3965 C
RGB 240/230/20
#F0E614
RAL 095 80 80
L*a*b*-Wert
L* 87,42, a* -7,86, b* 103,20

Brand Yellow constitutes the majority of the design and dominates the image together with Brand White.

Brand colour
Brand White

CMYK 0/0/0/0
RGB 255/255/255
#FFFFFF
RAL 9010

Brand White constitutes the majority of the design and dominates the image together with Brand Yellow.

Highlight colour
Brand Red

CMYK 0/100/50/10
PANTONE 206 C
RGB 215/0/75
#D7004B
RAL 020 50 50

Brand Red is used for highlights such as icons or sublines.

Logo and font colour
Brand Grey

CMYK 0/0/10/85
PANTONE 446C
RGB 75/75/70
#4B4B46
RAL 100 30 05 (YELLOWER)
RAL 000 30 00 (MORE NEUTRAL)

Brand Grey is used mainly for typography and the logo.

Secondary colours

Secondary colours are only used if content cannot be depicted using the primary colours.

CMYK 35/0/90/5
RGB 180/200/50
#B4C832

CMYK 65/5/80/0
RGB 100/175/90
#64AF5A

CMYK 70/0/45/0
RGB 60/180/160
#3CB4A0

CMYK 100/25/70/0
RGB 0/130/105
#008269

CMYK 100/60/80/10
RGB 0/85/70
#005546

Tertiary colours

Tertiary colours are used only for diagrams and charts – mainly in PowerPoint – and then only if the other colours do not suffice. Other uses are defined in the working process.

CMYK 95/0/0/0
RGB 0/165/230
#00A5E6

CMYK 100/45/15/0
RGB 0/110/170
#006EAA

CMYK 100/70/30/0
RGB 0/80/130
#005082

CMYK 5/75/5/5
RGB 220/95/150
#DC5F96

CMYK 40/100/0/35
RGB 125/15/95
#7D0F5F

Traffic light system for PowerPoint only

Traffic light system colors are used for PowerPoint presentations only.

CMYK 0/84/93/14
RGB 220/35/15
#DC230F

CMYK 0/24/100/0
RGB 255/195/0
#FFC300

CMYK 43/0/49/31
RGB 100/175/90
#64AF5A

OUR TYPOGRAPHY

Our character set is based on the Helvetica font. Helvetica is one of the world’s most recognised and successful fonts, which makes it perfect for international correspondence. Credible, human and modern, it is able to convey content clearly and distinctly without becoming too prominent itself. This font is now automatically installed on all staff computers and can be used in any Office app, e-mail or other application.

OVERVIEW OF FONTS

Vitesco Heavy

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! “ § $ % & / ( ) = ? * + ‘ # @

Vitesco Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! “ § $ % & / ( ) = ? * + ‘ # @

Vitesco Roman

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! “ § $ % & / ( ) = ? * + ‘ # @

TYPOGRAPHY IN USE

Headlines:
  • Vitesco Heavy
  • Brand Grey
  • Capitals
  • Usually over two lines
Sublines:
  • Vitesco Roman
  • Brand Red
  • Capitals
  • Usually on one line
  • Font size = half headline size
  • Spaced letters (greater letter spacing than usual)
Emphasis:
  • Vitesco Bold
  • Brand Grey
  • Mixed case
  • Usually on one line
Copy:
  • Vitesco Roman
  • Brand Grey
  • Mixed case
  • Highlights: Brand Red
  • Generally left-justified

ÜBERSCHRIFT
SIT AMET ELURAT.

UNTERÜBERSCHRIFT ET APE CUPTATM.

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  • Lorem ipsum dolor sit amet

Please hover the mouse over the fonts categories.

These fonts are now pre-installed on the computers of all employees.

MS Office interprets the fonts differently from being named and imported. “Vitesco Roman” becomes “Vitesco”, “Vitesco Bold” is automatically taken when the character “F” is selected. “Vitesco Heavy” remains integrated.

Depending on the alphabet the fonts can be found under the following name:

Latin alphabet:
Vitesco Roman
Vitesco Bold
Vitesco Heavy

Traditional Chinese:
Vitesco TC Roman
Vitesco TC Bold
Vitesco TC Heavy

Simplified Chinese:
Vitesco SC Roman
Vitesco SC Bold
Vitesco SC Heavy

Japanese:
Vitesco Jap Roman
Vitesco Jap Bold
Vitesco Jap Heavy

Korean:
Vitesco Kor Roman
Vitesco Kor Bold
Vitesco Kor Heavy

Indian:
Nirmala UI Semilight
Nirmala UI Regular
Nirmala UI Bold

Agencies and other external staff can request these fonts via the Brand Support. The font "Nirmala" for use in India is a system font and should be available automatically.

OUR ICONS

INSPIRED BY OUR LOGO

The form of our icons is derived from our logo lettering. Icons are generally reproduced in Brand Red. Brand Grey and its graduations can also be used as icon colours, such as if you need to emphasise hierarchies.

All of the icons consist of one or more unclosed lines. The corners of the icons and the ends of the lines are always rounded.
The same applies to things like simple arrows and lines.

The icons can be downloaded in the download area.

Lines & Arrows

OUR PHOTOGRAPHY

A MODERN LOOK

Our new image naturally includes a new visual language based on our overall appearance, and harmonising perfectly with it. That’s why our images tend to be somewhat clearer and more highly contrasting, but without appearing clinical or artificial. They should, ideally, always harmonise naturally with all our primary brand colours. Brand Yellow especially should never appear out of place on or next to our visuals.

When it comes to the subjects of our visuals, they always lie somewhere between the four poles of technology, people, environment and sustainability – depending on context; sometimes they’re combined, but often they’re alone.

People should always look friendly, accessible and competent; technology should always be high-quality, complex and precise; the environment should be green and inviting; and sustainability should engender trust and be easy to understand.

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Application

Protected area
and downloads

Further Information on working with the new Corporate Design can be found here.

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ANY QUESTIONS?

For all further questions regarding "Branding and Design" please contact our Brand Support Team.
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